Nice Media launches documentary to support the elimination of polio

On World Polio Day, October 24th, Nice Media attended the opening of a new polio vaccine plant at GSK, Wavre, Belgium, where their 30-minute documentary The Endgame, was premiered. 

The new 340 million Euro plant at Wavre has been built to service the endgame – the last, difficult push to eliminate polio from the planet, with superstition, war and vaccine resistance obstacles along the path.

Nice Media’s documentary, The Endgame has been funded by GSK and commissioned by Pearl Group. The documentary’s title reflects the final thrust to eradicate this infectious disease.

The first polio vaccine was given in 1956.  Thanks to the largest peacetime mobilisation in human history, involving business, government, NGOs and volunteers, there are now only a handful of cases of polio every year.

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