Nudge-Learning: The Starting Point

So where do we begin? Mark McCormack’s quote makes such an apt response to this question – ‘You don’t have to reinvent the wheel just attach it to a new wagon.’

A lot is already out there in the context of nudge which has been successfully practiced. You can simply build upon it. Just pick and choose what suits your situation best. It would be interesting to look at the variety and complexity of problems that are being solved by the nudge theory in application. Let’s look at a couple of examples. International institutions such as the World Bank and UN agencies have been trying to improve the basic standard of living for people across the globe. They have specific business units known as nudge units to deliver results. Another example is that of Richard Branson teaming up with economists to try and nudge Virgin Atlantic’s pilots to use less fuel, using a variety of behavioural interventions.

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