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The McKinsey Global Institute has estimated that work activities equivalent to 15% (400 million) of full-time employees could be automated by 2030 in the midpoint of the scenarios they have modelled. However, for creative activities, there is reason for optimism. It is expected that creative occupations will see an increase in jobs, despite automation, and the change in labour demand is predicted to be as high as 85% in some economies.

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