Objectives, Strategies and Tactics, Oh My!

Being a thought leader and subject matter expert is one thing. But effectively marketing yourself as such to help grow your training business is another. Just the mere thought of it can be downright overwhelming.

Which is why we want to make it easier for you. Marketing yourself online isn’t rocket science. Though there is a bit of a science to it.

The first thing you need is to have a clear marketing objective.

Marketing objectives are your brand’s defined goals. They outline the intentions of the marketing efforts and provide clear direction for you to follow. Your marketing objective for your online presence at first should be simple. Your main focus should be building awareness online. Letting others know that you exist and what you and your training bring to the table. That’s it. Just focus on allowing others to get to know you. Remember, people do business with people they know, like and trust.

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