Online Marketing Tools For the Beginner

We’ve been talking a lot about building an online marketing strategy and how to do it; however, we have not touched on tools that are out there to help you succeed. There is a myriad of tools to choose from, so we’ve picked out just a few of our favorites to help you started.

Landing/Sales Pages

In online marketing, a landing page, sometimes known as a “lead capture page“, “static page“, or a “destination page“, is a single web page that appears in response to clicking on a search engine optimized search result, marketing promotion, marketing email, or an online advertisement.[ The landing page will usually display directed sales copy that is a logical extension of the advertisement, search result or link. Landing pages are used for lead generation. (Wikipedia)

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