Optimizing eCommerce User Experience: Interview with eCommerce Specialist Melvin Simpson

Businesses of all sizes today have an online presence. The eCommerce space is not just about sales but about establishing a credible brand that is visible to customers across digital channels.

Online retail sales in the US itself have exceeded $230 billion and form an increasing chunk of the total retail sales. For brands that want to be a part of this runaway train, good user experience is something that cannot be overlooked.

We spoke to digital and eCommerce specialist Melvin Simpson, who has been working in this space for more than a decade and a half. Melvin has worked in a variety of roles across the digital space from in-house agencies to an independent consultant, having been part of brands like Ministry of Sound and zavvi. He specializes in multi-channel strategy, user experience optimization, digital transformation and replatforming.