Our approach to gamification

Humans have been playing games for a long, long time. 

From the Ancient Egyptian board game Senet (3500 BCE) to current video games like Call of Duty, people have played games throughout history. In some ways, we are wired to enjoy games. 

While games are old, the term “gamification” is new. Gamification is the activity of applying gameplay methods to non-games to make them more engaging. According to experts, the term gamification didn’t become popular until 2010; however, people have been “gamifying” since the late 1800s. 

The history of gamification

Here’s a brief timeline of the history of gamification:


Sperry & Hutchinson Co. created a reward program using “Green Stamps.” Shoppers collected stamps and later redeemed them for rewards (like the modern Monopoly game from McDonald’s). 

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