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See the full story here Our blazingly simple backlinking strategy
Backlinking is probably the most important tool in the SEO toolbox these days. Sure, optimising everything you publish on your own site helps you get found, but having other quality sites link to yours: well that’s what Google really loves.
These days Google’s algorithm is clever enough to sniff out sites using cheap SEO tactics that worked a couple of years ago. Using these tactics (Frankly we don’t even like to say them out loud anymore) will not go unnoticed. Google will penalise you. Your blog or web site will go down in the rankings or disappear from Google search altogether. Tactics to avoid include posting content (news releases, articles, offers, anything) on many free newswire sites or blog directories. Almost all of these have low authority.