Pantone Colour of the Year 2018

After years of greens and previously soft pastel colours, this year’s 2018 announcement of PANTONE 18-3838 Ultra Violet shows Pantone leading us into the future with a bang. The impact of this colour announcement plays a vital role in the creative industry. A role that is always met with anticipation and excitement for the New Year. It symbolises the mood and current social culture of the world in ways that make you think. It encourages creativity and pushes designs to the upmost. According to Pantone, this diverse shade of purple “communicates originality, ingenuity, and visionary thinking that points us toward the future.”

The blue based purple is rebellious and punk, yet equally as calming and royal. A signature shade for the late rock royalties’, David Bowie and Prince. But what does this mean for designers and how does this fit it into the world of elearning?

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