Partner Relationship Management ROI - Building a Business Case

Companies that rely on an indirect sale and/or delivery model to get their products and services to market, face the issue of properly equipping their partners with the right data and supporting them with the right content.

Employing effective channel relationship and sales managers to support their Distributors, Resellers, Solution Providers, Dealers or Agents gives these companies a competitive edge. Yet for ongoing support functions like partner onboarding, lead registration, opportunity management, sales forecasting and self-service support, manual processes become increasingly time-consuming, costly and impossible to scale. Partner Relationship Management (PRM) software solutions can automate many day-to-day partner maintenance functions and enable channel managers to stay focused on strategic activities like partner recruiting and pursuing high-value sales opportunities.

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