Paul Bloom: The origins of pleasure | Talk Video | TED.com

Why do we like an original painting better than a forgery? Psychologist Paul Bloom argues that human beings are essentialists — that our beliefs about the history of an object change how we experience it, not simply as an illusion, but as a deep feature of what pleasure (and pain) is.

via Paul Bloom: The origins of pleasure | Talk Video | TED.com.

 

I’ve often wondered, informally, if this applies to the design and development of learning solutions and interactive assets.  Are we more likely to ‘appreciate’ or savour something ostensibly mediocre if we think it took a lot of work to pull together? Conversely, are we more inclined to dismiss something that looks really great, but was pulled together using tools that save on labour or effort?

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