Perfect design: experience and functionality

Design, an ambiguous term and an abstract profession. But with one clear objective: to transmit and offer solutions. As with many other things, design has on many occasions been undervalued, even though actually it is a very important and present aspect of our daily routine.

From the moment you wake up until you go to sleep, you are surrounded by elements that have been conceived for a specific function: your phone, your bed, your windows, your clothes, the bus, that song playing on the radio, the radio itself, your favorite mug, the office, the office chair… and an endless amount of tangible and not so tangible elements that surround all of us. Now, humor me and take a few seconds to close your eyes and think about this.

Etymologically, the word ‘design’ comes from the Italian term for a drawing, ‘disegno’. It refers to the graphic representation of a thought aiming, to solve a problem in an artistic, functional and creative way.

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