By guest experts, Ajay Pangarkar, CTDP, CPA, CMA, and Teresa Kirkwood, CTDP
“How can we do better?”
It’s a simple but fundamental business question. Ultimately, every organization’s survival depends on how well its leaders respond to that question. But the answer can be tricky.
Defining Our Terms
First, let’s look at what we mean when we say “doing better” in an organizational context. Are we talking about performance improvement? That term implies that we’re doing better, but it’s not clear enough. “Doing better” can apply to many aspects of business, for example:
Accomplishing more with less (efficiency) Increasing revenue (growth) Reducing costs (profitability) Improving processes (quality) Challenging existing thinking (innovation) Outperforming others (competitive advantage).
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