Personalised Learning for company training

An enormous amount of eLearning is ineffective: this despite us spending $200 BILLION every year on it. It’s not hard to see why, either. The bulk of the eLearning industry is split into Learning Management Systems (which distribute content and measure the results) and course authoring companies which use authoring tools to create courseware and sell it to clients. The issue lies with the latter: the bulk of the learning content goes to multiple client subscribers and therefore needs to be created of a one-size-fits-all basis. Unless bespoke courseware is commissioned for a company, the potential for personalised learning is severely diminished. What’s more, even if commissioned content is created for a company, it will be targeted at team-size groups (at best) and it won’t be easy to update. What the learner (too often) gets is old learning material that’s only partially relevant. It’s no wonder that eLearning is so ineffective and that course completion rates usually lie under 20%.

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