Personalization who?

How algorithmic personalization entered, dominated and will ultimately serve the world.
Personalization is pandemic. But is that a problem?
We lead such digitalized, personalized lives. After two million years spent entirely in the natural world, it’s taken our species just a few decades to create and immerse ourselves in the new digital alternative. 2018 has been the year the number of internet users surpassed half the world’s population. One in three people on the planet uses social media. We spend10 hours a day glued to screens. These digital lives are substantially personalized. In just over a decade we’ve gone from zero to a billion smartphones. Each of these devices displays a personalized selection and arrangement of mostly personalized apps. No wonder we look at them 150 times a day. The pervasiveness of personalization is mind-blowing.

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