Personalized Learning: 5 Marketing-Minded LMS Tools

By Joy Church Millard, Sr. Editor, Expertus

Joy Church Millard,
Sr. Editor,
Expertus

Personalization. Some people think of it as a hot trend in Millennial marketing. But who doesn’t want to feel unique? Personalized service is really just smart business. Companies that cater to individual needs are rewarded with customer loyalty. And more loyalty means more revenues.

This is especially true in digital environments, as research shows:

74% of online shoppers get frustrated when content and promotions don’t seem relevant 75% like personalization because it helps them find what they want 56% say they’re more likely to buy from sites with good personalization 40% actually buy more from sites with intelligent personalization

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