Pinning Down Engagement

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When implemented correctly, learner engagement should grow the participation, reach and value our education programs.

We know we want it – but how do we get it?

In a survey fielded by Aaron Wolowiec and myself to association professional development pros, the data revealed both a deep desire to increase learner engagement and a simultaneous feeling of overwhelm – not really knowing how to consistently trigger it.

We particularly heard the aches and pains in the community around coaching speakers to achieve engagement. Whether the issue was the volume of sessions, staff workload, a tough crowd (“scientists don’t do engagement”), or speakers resistant to feedback, many PD pros seemed resigned to the way things are simply because the perceived obstacles are too great.

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