Pitching eLearning to Small Businesses

I’m still new to elearning consulting and marketing my business. My partner and I have a really broad set of skills, so we started off by saying we did “everything”, which of course meant that nobody knew what Uncanny Owl did. Worse, our networks aren’t that big (I was at the same company for 9 years) and we quickly discovered that all of the big corporate projects we could do in our sleep weren’t interested in an unknown company with a small team. Forget Google; they only found companies through word of mouth and existing relationships. Of course, even though we knew that, we continued to pitch to the big companies in big company language because that’s all we knew.

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