Podcasting: Is It Right For Your Content Mix?

EDITOR’S NOTE:  Because extended enterprise learning involves multiple disciplines, we sometimes ask other experts to share their insights with our readers. Today we feature podcasting advice from Shelly Kramer, Co-CEO of V3 Broadsuite and President of Broadsuite Media Group. Shelly is a recognized brand strategist who specializes in integrated content marketing solutions for companies at the forefront of digital transformation.

 

Have you added podcasting to your organization’s content mix yet? If not, this a great time to get started. Why? Well, podcast adoption statistics are impressive by any measure.

For example, in the U.S. alone, 50% of people have listened to a podcast at least once, and 32% have tuned-in during the last 30 days. What’s more, usage trends continue to rise at a rapid rate.

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