Possibilities Of Augmented Reality In Digital Publishing

Pokemon Go can arguably be considered the first augmented reality (AR) experience we have had via mobile phones. It is real, more experiential and generates real-life responses.Publishers have been led to wonder if AR can be used to enhance the knowledge and experience at any stage of learning.

Technology is being superimposed on the physical world resulting in experiences that add creativity and learning. A recent World Economic Forum report listed creativity as one of the top skills needed for workers to thrive by 2020. This is more relevant for publishers are they need new and engaging content all the time. Take the example of the 3D and AR gun app Real Strike where gamers are able to visualize real-life scenarios. AR is also being used in corporate training as well as higher education.

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