Anyone who’s ever fast-forwarded a video or jumped to the summary of an article knows that when delivering content, brevity is king.
Our collective fatigue with screens, schedules, and shifting priorities makes getting to the point more urgent than ever—and our learners feel the same.
With emails, IMs, and all kinds of alerts interrupting our learners every five minutes,1 we’re fighting a constant battle for their attention. Some experts suggest that learners can devote only 1% of their workweek to training and development. Over a 40-hour week, that adds up to a meager 24 minutes.
And those 24 minutes are probably scattered: Most learners won’t (can’t?) even watch a video that lasts longer than four minutes.1
How do we reach them amid the noise and bustle of the information arcade?