Pre-sale strategies to sell your online course faster

Adopting pre-sale strategies is crucial for your business. At the rate at which new developments are being made in multiple disciplines, it is only a matter of time (and it is not too long) before every online course starts becoming outdated. That’s right, your online courses are perishable products. The quicker you can start selling the courses, the better are your chances of getting more students on board. In fact, you can actually build up the hype before the course is even ready for the market.

This is referred to as pre-selling. A pre-sale is technically a targeted sale before your course actually goes live. You will be selling the idea of your course to a small portion of your audience before you create all your courses in their entirety. You can set this up by creating a sales page, discounting using an “early bird” rate, and promoting it through outbound marketing channels including social media, emails, etc. This process also has the unintended benefits of offering you feedback to improve your content before it is finally ready for launch.

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