Preparing Retail Staff for a Seamless In-Store Experience in the "Amazon Age"

Worldwide retail tech spending is expected to increase by 3.6% to $203.6 billion by the end of 2019. Retailers are investing in technology owing to increased competition among players in the sector as well as to satisfy the modern discerning consumer. One of the areas that senior retail executives are focusing on is an improved in-store experience. However, in this Amazon Age, retail employees have to be adequately prepared to help achieve this goal.

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