Presentation Essentials: When You Need More Salt

There’s a stunningly inspirational story told in Anne Bruce and Sardék Love’s Presentation Essentials: The Tools You Need to Captivate Your Audience, Deliver Your Story, and Make Your Message Memorable. Bruce recalls the moment when she began a conference presentation before a group of people who had had far too much too drink. One of the unruly audience members, from his seat in the front row of the room, immediately begins heckling her and ultimately decides—unwisely—that it would be appropriate to throw a tomato at her. Looking down at the splattered tomato that is now on the lapel of her white silk suit, she doesn’t miss a beat: she uses a finger to scoop a piece of the demolished tomato from her coat, tastes the tomato, and responds “needs more salt.” Which, of course, immediately has the audience completely on her side as the person who threw the tomato is led out of the room, and she receives a standing ovation at the end of her presentation.

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