Pricing Your eLearning Materials: Subscription versus One-Time-Fee Models

When marketing eLearning materials at an association for continuing education purposes, you’re handed a unique benefit: a membership list and potentially a required certification for members to maintain. Many associations and continuing education providers still face the challenge of getting members to purchase education from them.  By taking the time to choose your eLearning pricing strategy carefully, you can increase your chances for success in getting more members to purchase your eLearning materials.

While there are numerous pricing models used in the world of eLearning and online courses today, two of the most common are subscription and one-time-fee models. By considering the advantages (and potential drawbacks) of each and taking your association’s unique needs into account, you can ultimately make the best decision. And remember: it’s important to get this right the first time around, as changing up your pricing model down-the-road can pose its own major challenges.

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