Prioritizing Customer Education Programs Means Making Choices

It is difficult to prioritize course development projects when you have various competing needs and several courses that need to be developed. You just sit at your desk and ask yourself, "Which should we work on first?" The key to answering this question is to understand the different needs that are competing for your attention and how those needs overlap. A simple Venn diagram can help you see where these needs overlap and where they do not. Once you look at the problem in this way, it becomes more clear how to proceed.

Take a look at the diagram below showing the three main needs that you will encounter.

There are customer needs, business needs, and then there is the small issue of what your team can actually do with its current resources and capabilities. When all three of these overlap, it is clear what to work on first. However, when they do not overlap so nicely, you will need to make a decision. 

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