Product management thinking in education services

“One topic, one course” thinking is holding back education services. Well, not all teams. Leading education services teams use product management thinking in an effort to produce course offerings that add value to customers and add value to the software company. Yet sometimes we get stuck in a mindset that the next offering we should design is the next topic we should cover. This is not necessarily true. We might be able to add value if we offer the same topic, but in a new modality. It might be best to add two existing topics together in a bundle. We need to think of our education services product offerings outside of the limits of course topics, a belief which can limit the value we add to customers and to our companies. Let’s look at a simple example for how to do this, then dive into a useful method for how we might productize our offerings. 

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