Productizing SEO Services into a Course, Making Results Focused Courses, and the Need for Website Speed with Brendan Tully

In this episode of LMScast we discuss productizing SEO services into a course, making results focused courses, and the need for website speed with Brendan Tully. Chris and Brendan dive into ways you can optimize your site’s SEO and create educational online content that is approachable, digestible, and actionable for your students.

Brendan is an online course creator and expert with WordPress. He runs an SEO and AdWords agency, and they do in-person workshops and training. After noticing many small, local businesses were failing in the same areas of SEO, Brendan decided to make an online course to teach them how to improve their SEO.

Creating course content that is easy to understand is important for capturing engagement within an online course. Brendan gets his students taking action with his course by providing easily digestible content in the form of two to three minute videos with specific calls to action that inform the students about exactly what they should do to get a result.

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