Promote Your Customer Education with Meetups and YouTube

One of the scariest moments for a customer education professional occurs after a course is done, and it is first made available to customers. The course is placed in on the web site and customers can register. Once it is published, you are left to wonder, “Will anyone buy it?” It has happened to the best of us. Two weeks goes by and no one registers for our course. Then we ask, "How can we market this course to get people to register?” Let's face it. Customer education professionals are not marketers and our marketing teams (if we have one) are too focused on marketing our products and not training. We are often left to ourselves to figure out how to generate demand for our courses. 

This is a story about how Marko Gargenta took a content marketing approach to promoting his training courses. His approach was so successful that he eventually sold his company, Marakana, to Twitter and it became Twitter University. 

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