If you read my last article, you know that I struggled with value proposition design because I didn’t really know how to answer the question, “How do we know if this [value proposition canvas] is good?” I am still learning, and I have learned two techniques for answering that question that I want every education services team to learn from, as I did.
The first technique, which came from the value proposition design book directly, is to validate each item on the canvas. This was the subject of my last article.
In this article, we will talk about a second technique, which is simply to write descriptions of each item on your value proposition canvas. This second technique comes from Steve Blank, silicon valley legend, startup founder, author of must-read startup and customer development books, and teacher at Stanford.
Tags: education services marketing