The target of creating and promoting an eBook is to generate leads. For B2B marketers, however, success doesn’t come from plain leads, but from the most qualified and highest-quality ones. In this article, I'll share valuable know-how on how to generate leads and build a strategic foundation that emphasizes quality. This post was first published on eLearning Industry.
Tags: B2B Lead Generation • content marketing • eLearning Marketers • eLearning marketing