Re-Exploring the Importance of Understanding Different Functions

The R&D leader was genuinely perplexed and astonished. “Wait, let me get this straight. Our company spends as much money on Marketing and Sales as we do on R&D? I don’t believe it. My team works on developing the most innovative products on the world. They should sell themselves. Why do we need to waste all that money on “Commercial” when everyone knows that we need more money for product development!

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