Redefining the In-Store Experience in a Digital World

A recent article in Forbes forecasts that the digital and physical retail experiences are going to meet in the middle during 2019. The brick-and-mortar shops will try to meet the demand for convenience. The online retailers will try to meet the consumers' need to touch and feel an item. The goal is to create a seamless experience between the digital and physical world that engages customers and builds loyalty.

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