Reimagining the Future Post COVID

Several weeks ago, I participated in an insightful webinar where Josh Bersin described the idea of a 'Back-to-work' Playbook. In his post, Josh describes how companies have responded to COVID-19 in three phases: React, Respond and Return (see exhibit).

Josh describes the React stage as "coming to grips with the new reality". The shutdown of businesses and work was an example of the React stage. The Respond stage is all about "adjusting business practices to the new reality" and the shift from face-to-face learning to online learning is an example of this second stage. The Return stage is about "business transformation" and many businesses are currently in this stage where they are thinking about making big changes to their business operations and processes.

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