Remember the 3 E’s When Marketing Educational Programs

An effective online learning marketing plan has three phases. First, create awareness in your target audiences—their awareness of the need for pursuing professional development and their awareness of the educational programs your association offers.

Then, make the sale—move your prospect from thinking “I should take a class” to “I am registered for a class.”

And finally, manage the relationship—get to know them better, earn their loyalty, and inspire them to become raving fans.

The three E’s of marketing educational programs will help you succeed with each of these three phases of marketing.

Expeditionary Marketing

You don’t often hear about expeditionary marketing but in times of change, this bold approach could take your online educational programs—and non-dues revenue—to new heights. Expeditionary marketing is envisioning and creating new markets for your educational programs before your competitors do.

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