Report: College leaders not confident they can beat new competition

By Hallie Busta, Education Dive

When it comes to strategic planning, just one in six colleges is looking a decade or more ahead, according to a new report from the American Council on Education (ACE), Huron and the Georgia Institute of Technology based on a survey of 495 leaders at four-year institutions. They cite several challenges ahead: more competition for new students, particularly from national universities investing heavily in online education; an increase in nontraditional students; less state and federal support; and declining public confidence in higher ed’s value. While they say their institutions are prepared to meet students’ changing needs, they are less confident in their ability to address new forms of competition or change how the public views higher ed.

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