Retail Training in the Age of Modern Branding and Customer Experience

Brick and mortar retailers are faced with tremendous challenges these days given an increased focus on modern branding and enhanced customer experience. In fact, according to the Retail TouchPoints Store Operations Survey, a large percentage of retailers report that hiring, retaining, and training store associates are top challenges. This doesn’t come as a huge surprise since the retail industry is notorious for enduring these challenges; however, there is a very different dynamic in retail today. The bar has been raised and these challenges now come with much higher stakes. Retail training now takes center stage as businesses compete to deliver exceptional experiences to win new customers.

A Shift to Modern Branding

Traditional branding consisted of identifying your company’s vision, mission, and values to establish your competitive positioning in the marketplace. Retailers would advertise their brand and ensure that each physical store location brought their brand to life.

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