Revisiting your CTAs as a knowledge entrepreneur

Promoting your business is both easier and more challenging to do online. The easy part comes from having all the tools available with one click (and very often for free); the hard part is that it’s just as easy for your competitors to promote their courses.

This means that potential customers have inboxes and social media pages filled with ads and invitations. They’re all fighting to get attention and raise their brand’s visibility. Of course, this can lead to fatigue and people being so overwhelmed they make memes about social media marketing harassment.

As someone who gets about two phone calls a day about my extended car warranty (without actually owning a car myself), I found the one about the call on Mars very amusing and accurate.

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