Rise Above the Noise

By writing a kick butt value proposition

Offering a new online learning program doesn’t mean your prospects are going to take you up on it.

My local grocer offers Lutefisk – but that doesn’t mean I will ever be interested in that.

If you’re offering online learning because your organization needs to “get something out there,” that’s a good instinct but you’ve likely prioritized format above purpose.

Successful, money-making, crowd stampeding online learning comes out of the gate with a strong value proposition. Purpose first. Let’s take a look at what that entails.

An effective value proposition is composed of four key questions.

Why you?

Why should I invest in your offering vs. another? What’s the benefit of your brand? Why are you uniquely qualified to offer this learning experience?

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