Sadly, EdTech Misunderstands the Best Way to Gain Saturation in the Classroom

This post was originally created and posted on the website TeacherCast Educational Network. The only place to read this as the original content is

Congratulations! You have created the “next big thing” in education and it’s time to share it with the world. You know your goal is to get it in the hands of teachers and have them inspire the world using it so you can begin to build saturation in the market.

How do you do this?

You might think that your first step is to attend conferences. You set a goal to attend local conferences and sign up to attend a national conference such as ISTE, FETC, or TeachBetter. You might spend your time standing behind a booth or, perhaps, setting up a series of 1:1 meetings with district leaders. You notice that the tables where you left your discount coupons are now empty. You wait … you waityou wait … nothing happens.

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