Sales Enablement is Essential for Sales Success

If you take a business course or read management articles, you’re hit with any number of important-sounding buzzwords like growth hacking, smarketing and the newly popular phrase sales enablement. Most of the time, these buzzwords lack real substance and fade quickly from the professional lexicon, but every once in a while, one of them changes the way you do business. In 2015, sales enablement became more than a simple business school phrase and began to fundamentally alter the corporate landscape.

Sales enablement is a term at the beginning stages of its evolution, used in a variety of contexts based on industry and profession. It refers to a plethora of functions including the provision of sales assets, product training development, promoting sharing of best practices, and implementation of software. The role of sales enablement has grown from ensuring sales teams are provided with essential materials to ascertaining that they are proficient at using those assets.