Sales Funnel For The Beginning Online Marketer

It’s time to chat about sales funnels, and first, we should be clear on what a sales funnel is and why you need one. The sole purpose of a sales funnel is to drive customers to make a buying decision. When buying online, the basic scenario looks something like this:

Customer clicks an ad on Facebook (or other social media platform) Ad leads to a landing page that piques the customer’s interest Customer opts into an email list for a freebie or offer Customer gets an email offer soliciting a decision to buy or not buy Customer buys product

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