Learn about sales funnels, product launches, and paid ads for course creators with Jennifer Tamborski in this episode of the LMScast podcast hosted by Chris Badgett of LifterLMS.
Jennifer is the CEO of Virtual Marketing Experts, a company dedicated to making sure digital marketing campaigns are a success for companies they work with. She and Chris discuss the essential aspects of an online course business, and what it takes to become viable in the marketplace.
Jennifer shares her story of entering the digital marketing specialty, and how she got into being a marketing expert. Having always worked in tech specializing in marketing technology, Jennifer realized she had a natural affinity for digital marketing when she was reevaluating her niche and found she knew everything necessary to be a digital marketing consultant.
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