Sales Training, Sales Performance and A.G.E.S.

Most of the organizations we work with have large salesforces, and spend, on average, approximately $1,000 per salesperson per year.  That adds up to several hundred thousand to several million dollars per year.

What does your organization get for your sales training money?  According to research conducted a few years ago by Sales Performance International (SPI), very little.  Here is a disturbing graph on the retention levels of sales training across a variety of sales organizations.

So your sales training budget was $1M last year?  According to SPI, $800,000 of your investment was turned to scrap learning 1 month after the training.

You provide training your salesforce to improve their competency and performance, to drive revenue growth.  Although the wasted $800,000 in the example above is not chump change, it is also much less than the revenue growth you are investing in the training to attain.

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