Salesforce/LMS Integration: Making a Good Thing Even Better

By Caleb Johnson, Director of Strategic Accounts, Expertus

Caleb Johnson,
Director of Strategic Accounts,

How can you make training irresistible?

Make it easy. Make it relevant. Make it available in-the-moment. And when you’re training sales teams, channel partners or customers, nothing drives adoption better than integrating a cloud LMS with Salesforce. Why?

First, let’s look at sales teams. When you combine LMS and CRM data to inform and deliver training at the point of least resistance, learning becomes a natural part of daily work life. Salesforce is the ideal environment for embedded sales training, because it’s where your salespeople spend most of their time. Your sales reps, your solutions specialists, your help desk staff — everyone who works with prospects and customers depends on Salesforce as a business tool. Integrating LMS logic with a CRM platform makes it easy for your entire organization to stay skilled, informed and on-track.

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