Seizing Your Competitive Advantage

Your Future of Learning Strategy

“I vividly remember taking centering breaths as the elevator descended to the lobby. My shoes clicked on the immaculate marble tile floors. Honestly, I felt like I was going to throw up. I was a seasoned professional but new to this association. I was tasked with a high-profile initiative – to create a complex online performance improvement program that would meet maintenance of certification (MOC) requirements and be a meaningful experience for our members. The association had already taken one running start at this without success, so this second attempt had to be a winner.”

Every time I read that passage I’m right back in the moment. This is one of the many stories I tell of my own in-the-trenches experiences positioning continuing education for the greatest ROI for both the organization and the learner in my new book, Competitive Advantage. I hear your pain because I’ve been there, and I continue to work side-by-side with pros like you making a difference in workforce development.

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