Senator, We Run (Possibly Discriminatory) Ads

If you watched Mark Zuckerberg’s testimony in the Senate back in April, it’s likely that one moment sticks out in your memory more than others. In the midst of the Senate’s questioning, Senator Orrin Hatch asked Zuckerberg how Facebook “could sustain a business model in which users don’t pay for your service?” Zuckerberg paused for a second and smirked as he gave his answer: “Senator, we run ads.”

The exchange was memorable because it was obvious. Facebook’s entire business is built on its ability to serve ads to its users. And not just any ads, but highly-targeted ads that help businesses reach the users who are most likely to respond and buy. In fact, that’s how a large chunk of the internet works. Part of the reason for Facebook and Google and Twitter’s successes is their ability to serve ads based on all the information they collect about their users.

Read the full story by


A Healthy Dose of Microlearning in the Pharmaceutical Industry Great Instructors Are Born, But They Can Also Be Made
We are updating our Privacy Policy, so please make sure you take a minute to review it. As of May 25, 2018 your continued use of our services will be subject to this new Privacy Policy.
Review Privacy Policy OK