Series on Persuasion: Hot and Cold

What do people mean when they describe a person as ‘cold’? Whether at work or in our personal relationships, we like to feel comfortable and appreciated. We count these traits in if we want to trust someone as well. Take this experiment for an instance.

A Yale experiment took two groups of individuals. Each group was to conduct a quick interview with a potential job candidate and then determine if they would hire the individual based on their quick interaction. Both groups interviewed the same guy with the same set of questions in the exact same environment. Before the interview and meeting the candidate, the test groups were asked to hold a beverage. Group A was given a warm beverage; Group B was given a cold beverage. Across the board, the group primed with a warm beverage said they would hire the candidate, Group B, given the cold beverage, all said they would not hire the candidate!

Read the full story by

Tags:

RELATED READS
Articulate 360 Web App – Articulate Review to Simplify eLearning Project Sign-off Articulate 360 Subscription Model – An Insight Into Pricing
We are updating our Privacy Policy, so please make sure you take a minute to review it. As of May 25, 2018 your continued use of our services will be subject to this new Privacy Policy.
Review Privacy Policy OK