Server Settings To Preventing Emails From Landing In Spam

It is a serious issue for the sender’s reputation and email deliverability when Emails end up in the spam folder.

Mail servers use many different techniques for preventing emails from landing in Spam.

You have to constantly adapt to the anti-spam measures and modify your server configurations to help reduce spam.

In this article, we will find out how to preventing Emails from landing in the spam folder and to maximize your email deliverability.

IP Address And Domain

An IP address is a unique set of numbers that is assigned to a sender by an ISP (Internet Service Provider). It is used to send emails on behalf of your domain name while Domain is the part of an email address listed after @ symbol. A domain name provides identity to an email from where it originated for both recipients and mailboxes. 

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