Setting our customers up for success

Our customers’ success is our success. If we’re not producing meaningful results for our customers, then it’s unlikely they’ll stay a customer for long. Being a Software As A Service (SAAS) based learning solution, we could focus on a vanity metric such as customer acquisition; get as many customers onboard as possible and hope we survive the inevitable churn rate. In our eyes, this is a terrible idea.

We want to produce long-term value for our customers. And one of the best ways for us to know if we’re delivering value is our renewal rate. If a customer doesn’t renew, then it’s likely we haven’t created value.

So how do we create value and set our customers up for success with Yarno?

We ensure that we understand the need we’re solving and how we’ll know when we’ve solved it.

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